Mental Placement

Anybody who has ever sat through a marketing class has heard of the 4 Ps of marketing: product, price, promotion, and placement. Placement, of course can be thought of as where is your physical product going to be sold or where is or service going to be provided. However, there is a different way of thinking about placement that is especially important for small scale entrepreneurs who compete on quality more so than on price.

Mental placement refers to how you and your business are positioned in the customer’s mind. For instance, if you pride yourself on being able to answer any production question and value the role in education in sales you will be viewed by your customers as the place to go for whatever it is you produce as well as a free education. There are other strategies to achieve a positive mental placement in the eyes of consumers but it all comes down to creating a mix of quality products and exceptional customer service. The most important question to ask yourself is: how will customers remember you and your products?